The Spirit of Possibility

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“Is the model’s hair done?” “Is the dress steamed?” “Do we have the correct jewelry pieces on?” “Okay, adjust the lighting a tad,” “Chin down, darling.”

These were my mantras one Sunday afternoon as I art directed the look book photo shoot for Possibility Jewelry at the Hotel Valley Ho in Scottsdale.

Art Directing and Photo Shoot Production are two areas I been yearning to explore. As I shared this with Astrid Mueller, the designer of Possibility Jewelry, one evening over coffee, she thought her look book photo shoot would be the perfect opportunity for me to do so! I was absolutely thrilled to accept the opportunity and couldn’t wait to work with the talented team of individuals Astrid brought on board. Everyone worked insanely hard to make these photos come to life and we all are absolutely thrilled with the outcome.

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Our goal was to illustrate a day in the life of the ideal Possibility Jewelry customer. From an important work meeting, to a celebratory cocktail hour to an evening gala, Victoria illustrates just how fabulous life can be when you believe in the possibilities.

Hope you enjoy the photos as much as we enjoyed shooting them!

Look 1: Behind the Scenes – A sneak peak into what goes into a Look Book Photo Shoot

 

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography


Look 2:
An Exciting Work Meeting with a Fashion Editor

Models – Victoria Mohram & Lindsay Viker
Outfits – Lillienne Lang & Hues of Ego & Possibility Jewelry

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Look 3: A Celebratory Cocktail Hour to Treat Herself for a Successful Day

Model – Victoria Mohram
Outfit – Jacqueline Nicole & Possibility Jewelry

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography


Look 4: The Biggest Gala Event of the Season

Model – Victoria Mohram
Outift – Hues of Ego & Possibility Jewelry

Screen shot 2014-09-27 at 4.31.08 PM

Photo Courtesy of Cadenas Life Photography

Screen shot 2014-09-27 at 4.35.09 PM

Photo Courtesy of Cadenas Life Photography

Screen shot 2014-09-27 at 4.30.39 PM

Photo Courtesy of Cadenas Life Photography

Screen shot 2014-09-27 at 4.30.50 PM

Photo Courtesy of Cadenas Life Photography

Screen shot 2014-09-27 at 4.33.26 PM

Photo Courtesy of Cadenas Life Photography

Screen shot 2014-09-27 at 4.39.30 PM

Photo Courtesy of Cadenas Life Photography

Screen shot 2014-09-27 at 4.34.45 PM

Photo Courtesy of Cadenas Life Photography

I couldn’t be more proud of how these photos turned out. This team of individuals was absolutely INCREDIBLE. Thank you all for a job well done. A special thank you to Astrid Mueller for trusting us with this ultra important job!

Possibility Jewelry Look Book Photo Shoot

Photo Courtesy of Cadenas Life Photography

Get to know the Team:

Model: Victoria Mohrman (@queenvictoria_92)
Art direction & 2nd model: Lindsay Viker (@lindsayviker / @suburbscouture)
Jewelry: Possibility Jewelry (@possibilityjewelry)
Hair & Make-up: Rayanna Tucker (@ladyrayxoxo)
Photography: Cadenas Life Photography (@josedcadenas /@cadenaslifephotography)
Venue: Hotel Valley Ho (@hotelvalleyho)
Shoot Assistance: Mante Koliakinaite (@manatee11)
Fashion: Phoenix Fashion Week Emerging Designers (@phxfashionweek)
Lillienne Lang (@lilliennel)
Jacqueline Nicole (@jacq_nicole_ )
Hues of Ego (@huesofego)

See the entire photo selection in the gallery below.


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Lindsay Viker
Lindsay Viker

Founder & Editor of Couture in the Suburbs. Fashion Enthusiast. Starbucks Addict. Jewelry Hoarder.







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