Over 200 models from all over Arizona gathered at Axis Radius on Saturday, July 14th to compete for the top 40 spots for Phoenix Fashion Week. This annual competition, sponsored by Smartwater, is broken...
First Friday. Custom one of a kind dresses. Live design competition. Talk about the perfect night for a Phoenix fashionista! The Some Like it Haute show was an absolute must for all the Valley’s...
Courtney Williams’ journey to owning Bella Argentina, her own jewelry collection, has been anything but ordinary. She wanted to embody the beauty of the country she fell in love with through hand-crafted...
Phoenix’s third annual Social Media Day was held at the Ritz Carlton hotel downtown. The event focuses on connecting local businesses through a mutual love of social media. This year they added a social...
The journey from the suburbs of Phoenix to New York fashion week is one that most fashion journalists only dream about. On occasion however, a writer will break away from the desert and wind up in the fashion...
Phoenix Fashion Week is a major force in the Arizona fashion scene. By organizing local events throughout the year, PFW completes their goal of “bridging designers and buyers” to ultimately “push...
Swarovski crystal is known for their exquisite pieces of jewelry that never fail to catch the eye. We had the amazing opportunity to preview the new Spring and Summer collection, filled with statement...
What better way to celebrate the beginning of our new website than to visit one of the most luxurious resorts in Arizona for a late night photo shoot. The Phoenician Resort, located in Scottsdale, is known...