Photo courtesy of Threads by Simply Perfect

The name mirrors its vibe: Threads is a store for people who are way too with it to label their garments with the generic and slightly bland term “clothes.” Threads is hip. Threads is edgy. Threads is funky fresh. And, in case you could possibly doubt, on Thursday night at the Threads Fashion Show they proved it.

A division of home accents store Simply Perfect, Threads began around five years ago to offer customers a more complete aesthetic; “Style your home, style your body,” as their saying goes.

The Threads fashion shows—the latest of which took place on September 10—are a more recent addition.

“It’s a great way to get our customers interacting, to create a buzz,” says Threads manager and buyer Holly Hendricks.

The looks showcased on September 10 were right in line with Threads’ traditional aesthetic, what Holly calls “bohemian edge.” Fall’s new collection is dabbled with pieces like the classiest flannel you have ever seen (hint: it’s a dress), variations on the heeled bootie, and completed with a two-tone faux-fur vest that yesterday you would have thought was ridiculous, but today, in just the right light, looks like everything you’ve ever needed.

Ever.

Photo courtesy of Threads by Simply Perfect

In true Sioux Falls fashion, the 24-look show featured consistent layering (as much a necessity as a fashion statement in South Dakota), lots of plaid, textural diversity and, as Holly put it, just “a little bit of everything.”

Threads’ bohemian edge aesthetic came across in the show in the form of blacks, grays and maroons. According to these 24 looks, this fall is going to feature oversize garments, lots of vests, bold black and whites, and tasteful (but always edgy) pattern mixes.

And, on par with Threads’ normal offerings, the clothes are flowy, easy to wear, and fit any size; aka, they’re for everyone. To prove this point, Holly uses her customers as her models. Last year’s models were all teachers. Anyone who brought classroom supply donations received 20 percent off their Threads purchase for the night, and the models walked home with the donations, saving them from turning around and spending their income on their jobs. This year’s donations were given to the Children’s Home Society and included school and craft supplies for kids ages 4-13.

“It’s kind of a win-win for everybody,” Holly says.

The models do their own hair and makeup, and before they head down the runway, Holly says she asks them if they feel comfortable about their outfits. And once they hit the catwalk, set up beneath Chinese lanterns on Simply Perfect’s outdoor loading dock, they can do whatever they want. Wave. High five. The worm, if they’re feeling ambitious (no current takers).

“That’s what I’m going for—fun and real,” Holly says. “And be yourself.”

Photo courtesy of Threads by Simply Perfect

After the looks have been debuted, Threads reopens. They’ve been closed since noon, swapping out all the racks in favor of the fresh fall lineup. For weeks Holly has been playing squirrel, hoarding the knock-out floor-length knit cardi, loud black-and-white sweater, and yes, the fiercely chic plaid in the back room until the big debut.

Photo courtesy of Threads by Simply Perfect

“We hide all the good stuff for the fall fashion show,” Holly says. Regular customers “kind of know that I have secret stuff in the back.” They also know, from constant asking, that there is no peeking allowed.

After all the Bed Stu, Free People, Junk Food and BB Dakota threads have been admired and tried on exhaustively, there’s one question left.

“They ask, ‘When is your next fashion show?’” Holly says.

Hopefully, very soon.