If there is an event involving fashion, music, and art in the valley, you can count on us being there. This weekend we delightfully attended the Project Ethos event at the W hotel in Scottsdale. This movement can be found in some of the hippest most fashion-forward cities in the United States including Los Angeles, Portland, Chicago, and New York.
The mission behind Project Ethos is to assemble a variety of stylists, designers, buyers, and consumers on one common ground. Oh, and of course we cannot forget the media (which includes us!) to broadcast the event. We are fortunate to have an event as unique as this come to Scottsdale yet, it didn’t acquire the attention it deserved. The attendees were minimal overall, but that left more room in the front row for us!
How appropriate to have a swimwear fashion show over a pool! Cheeki swimwear showed us the fun, playful and yes, “cheeky” side of swimwear. The models truly made the show, with attitudes just as bold as the colors they were wearing. Bravo ladies.
Cheeki Swimwear ~ Photo by Plaid Sheep Photography
Cheeki Swimwear ~ Photo by Plaid Sheep Photography
This was our first time seeing Tiffe Fermaint’s collection on the runway and needless to say, it was out of this world. The lineup started off with a sleek black satin gown and a brown suede embellished overcoat and then quickly transitioned to high fashion Zenon Girl of the 21st Century attire.
Tiffe made neon socks with heels look good but only if you are wearing a holographic watercolor mini dress. She used a lot of mesh fabric in her designs and even incorporated triangular shaping which looked very “new age.” We also spotted the perfect pair of metallic high-waisted pants that would be ideal blogger must-have for this spring season.
Tiffe Fermaint ~ Photo by Plaid Sheep Photography
Tiffe Fermaint ~ Photo by Plaid Sheep Photography
Mabella Chic, a local AZ fashion designer that attended Small Boutique Fashion Week in NYC last year (see our story here), sent more bright fabrics and vibrant prints down the runway. This designer aspires to make clothes for the confident woman who knows what she wants and is not afraid to go after it. We love the mission of this clothing, and hope to see more variety of styles from Mabella Chic very soon.
Mabella Chic ~ Photo by Plaid Sheep Photography
Mabella Chic ~ Photo by Plaid Sheep Photography
Amelia Walsh’s collection was the most visually and texturally diverse out of the five designers. We saw everything from white silk lounge pants to a skirt that emulated a modern day flamenco dress. She also included an edgy floral number that accentuated the hips and neckline.
This collection gave us the true W “Wanderlust” experience with her frosty pink gowns that shimmered under the runway lighting. This particular collection appealed to us because it was young, fresh, and innovative with design.
Amelia Walsh ~ Photo by Plaid Sheep Photography
Amelia Walsh ~ Photo by Plaid Sheep Photography
One of our favorite shows of the night, Layana Aguilar, showcased dramatic lines in neutral fabrics. We particularly liked the unexpected details like the outside seam on the sheer panels, the zipper down the back of the long white dress, and the pop of Egyptian fabric on the short white dress.
Layana Aguilar ~ Photo by Plaid Sheep Photography
Layana Aguilar ~ Photo by Plaid Sheep Photography
Even though Project Ethos wasn’t the happening place to be this year, we were happy to come out and support some new and familiar local designers. Project Ethos has the nationally recognizable name and therefore has the potential to bring together the fashion, music, and art scene. We love seeing the culmination of the three worlds and we hope to see similar events in our hometown. Thank you to everyone who came out to support this past weekend!
Story by: Lindsay and Skyler
Photos by: Plaid Sheep Photography
