As the Spring semester comes to a close, ASU’s Business of Fashion debuted their first seasonal fashion show at the Memorial Union this week, “Sun Devil Style.” Including sponsors from online boutique Asos, Phoenix Fashion Week, The Shine Project, and College Ave. boutique Here on the Corner and the list continues. From the moment we walked into the venue to the moment we departed, we were extremely impressed with the production, the coordination, and the apparent effort that went into making the show a success.

The fashion focused club, Business of Fashion came into existence about a year ago and has provided students of all ages the ability to network with industry professionals, meet like-minded individuals, and receive tips and advice on how to jump- start their career. The club is currently composed of buyers, bloggers, and students who have a general interest in the fashion industry. The original founders include fashion bloggers and ASU students, Audree Lopez, Chloe Bosmeny, and our very own Couture in the Suburbs founder, Lindsay Viker.

ASU Business of Fashion ~ Photo by Desert Rose Images

Members of the club reached out to their connections in the industry to make this show possible. Designers and  retail stores that contributed to the effort included Medium Apparel, Rag-O- Rama, Frances, Living Dreams, Woman’s Touch Apparel, Knee Deep Denim, Regenerous Designs, Shop Olive You, 224 Apparel, and Born4Bikinis. Phoenix Fashion Week’s go-to hair artists, Toni & Guy even contributed their time to make each of the models look runway ready.

After the viewing the variety of spring inspired looks that were shown on the runway, the club conducted a raffle for the attendees. Giveaways included everything from gift cards to Original ChopShop Co., Asos, and RA Sushi to our favorite giveaway of the evening, two pieces of jewelry from Kendra Scott. Luckily, one of our favorite stylists, Jessica Hunter of Chic and Disheveled won that fabulous prize.

We were honored to be able to attend this event and couldn’t be more proud of the club and their major accomplishment. We anticipate the club continuing to grow and providing students with a creative outlet to express their interests and potential. If you are an ASU student who has a passion for fashion be sure to check out Business of Fashion this upcoming fall semester! Visit their Facebook page here.

Story by: Skyler Scott

Photos by: Skyler Scott and Desert Rose Images