Six-thousand five hundred Instagram followers and counting. The neckbreakin’ Lynn Kim Do is inspirational even to those who may not live for their next outfit change (as I do). From the eyes of the internet, she’s sassy, smart, and effortlessly cool – In person she’s just the same.
It’s about 6PM on an August evening in NYC and as I’m sure I’m sweating out of my black dress, I meet Lynn at Club Play. From the front it’s a spacious café, step into the second room and it’s a library filled with comfy couches and a nerdy vibe (perfect for an interview) and when you step into the third room (THE BAR) it’s dark with some very suggestive videos playing all around. I’ll solve the puzzle for you—it’s attached to the Museum of Sex. Lynn and I grab two caffeinated beverages and head to the library to talk life and business.
As I have a prepared list of questions, we just start diving into life and what drives each others passions.
What peaked your interest in fashion?
I think I’ve always had an interest, I was fashionable in high school but I always knew I didn’t want to be a designer. I remember watching the show Power Girls and I decided I want to be in PR.
How did NeckBreakin Style start?
It initially started with one of my friends at the time and it was going to be called Dos of Style. I did a lot of research prior about the marketing and the logistics. That plan ended up falling through and I was in a very transformative time of my life. I was going through a big break up and I was dealing with a lot of emotions. One night I was cat sitting for a colleague and I remember just thinking ‘I’m going to do this.’ I took a selfie and posted it and then the journey began. It has been such a learning process; at first I was just doing things and doing anything. There has definitely been some failures, I can say now that I have learned a lot and have a much better grasp of what I’m doing with this blog.
What is the message behind your blog?
I want to inspire fashion to start a conversation. I’m not that person trying to say I know every fashion house or every designer house out there. It’s about telling a story, highlighting how style is another excuse to connect with other people. I want to talk about how what you’re wearing creates a story. I’m still very visual heavy however, I won’t ever be talking about ‘Oh, look at this shirt and this is the polyester count and it feels so nice,’ it’s more so I’m going to go out and do something or this is my connection with a certain person.
She’s a storyteller and it starts with visuals.
How would you describe your style and blog aesthetic?
Street is the anthem. I have such a deep appreciation for both street-wear and casual fashion.
What is your favorite thing about NYC?
I love the people, it’s like you can walk down the street and someone can just say I like your shoes and that can become your new best friend. Everyone is just cool (Look who’s talking!). And of course, there’s always something to do, never a dull moment here.
What is your ideal day job?
I would love to continue working for a creative house or production house. I know I want to do something more than just blogging.
Any particular under-the-radar brands you love and want to tell the world about?
What are some key social media strategies you would pass on to aspiring bloggers?
What is your vision of success?
If you asked me this a year ago, I would’ve said blogging full time but now I really use it as a creative outlet. I want to upkeep my blog but also work in the creative industry.
So what are you up to aside from dressing well and taking over the fashion world?
Well, aside from taking over the world, I love to spend time with my friends and draw the line between business and personal. I love to have some alone time and meditate as well. Travelling is always something on the calendar.
I’m on board for a “Netflix & chill” night any day.
Any last words to the public?
Feel strongly about what you do and don’t do it unless you love it.