Events / October 14, 2012

OfraStyle & Shawl Dawls — After the Runway

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We would be lying if we said we weren’t a little disappointed when Phoenix Fashion Week ended. After all, we have been following the emerging designers since the announcement in June! Many of these designers have become friends and we simply weren’t ready to walk away and say good bye.

OfraStyle, Brian Hill, Shawl Dawls

Lucky for us, we didn’t have to. Several of the emerging designers have sold their pieces to local boutiques, a definite cause for celebration. Allie Ollie Boutique in Paradise Valley mall put on a special event to celebrate the opening of their 4th location, as well as 2 new lines! The night included a runway show with looks from OfraStyle and Shawl Dawls (You remember them from Day 2 of PHXFW right?)

Afterwards, guests were invited to come in and party! Mini-cupcakes and cocktails were provided to enhance the shopping experience. Live models in the window display and a DJ booth really brought the event to the next level.

The best part was having the designers present to showcase their designs. We loved the Shawl Dawls‘ live demo of the 15 different ways to wear their shawl. It doesn’t hurt that they performed it to one of our favorite songs- Madonna’s VOGUE.

Ofra and Lisa were also there to tell guests more about the OfraStyle jumpsuits, dresses and skirts. Allie Ollie carries the new colors for fall, which are so beautiful. And we have to say, after trying on the jumpsuit, we really did look great and feel comfortable.

Congratulations for this first bit of success ladies! We know we will continue to see more from both Shawl Dawls and OfraStyle.

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Lindsay Viker
Lindsay Viker

Founder & Editor of Couture in the Suburbs. Fashion Enthusiast. Starbucks Addict. Jewelry Hoarder.





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